The Advantages of Having Your Website Professionally Built


October 2020 5 minute read

When it comes to their website, companies have a choice. Either they can go down the DIY route and use a website builder. Or they can get a professional website designer to create a site instead.

No prizes for guessing which we think is best.

Built With SEO In Mind

Here’s the first advantage: we build professional websites with SEO in mind. That means that we develop them from the ground up to enhance their ranking potential in search engines. Optimisation isn’t just something we tag on at the end, as so many website builders do. Instead, it’s part of the fabric of our web design from the beginning, from the coding all the way up to header keywords.

Professional Websites Offer Exceptional Security

We offer a range of services to keep your website secure. These include installing SSLs and ensuring that they are automatically renewed, backing up your data daily onto remote sites, and managing and maintaining the servers that make it all possible. If you accept payments through your site, we also ensure that you are PCI compliant, which means that your site complies with The Payment Card Industry Data Security Standard. We ensure that you store and transmit customer credit card information in a secure environment.

The lesson is simple: get a professional site. Protect your data. Don’t leave it to chance.

Websites Optimised for Speed

Website builders have another problem: you can’t dig around in the underlying architecture to make adjustments to the code. By contrast, professional developers have all sorts of sophisticated tools at their disposal to adjust how fast sites load. Remember website speed is now a landing page factor for both Google Search and Ads.

For the geeks among you, these include:

  • Enabling file compression to reduce the size of your HTML, CSS and JavaScript files
  • Minifying CSS, JavaScript and HTML by removing unnecessary or redundant bulk from the underlying code
  • Reducing the frequency and appearance of redirects waiting for HTTP request-response cycles to complete
  • Leveraging browser caching so that when a visitor returns to your pages, they load faster
  • Boosting the server response time by ensuring that it has adequate memory to route queries
  • Leveraging content distribution networks (CDNs) to get elements of your pages to users faster
  • Optimising images by reducing unnecessary information while maintaining fidelity
  • Taking advantage of Google’s AMP tools where applicable

Here to help

Once you finish building a website on a website builder, you’re mostly on your own. Some vendors offer token support via forums or even paid chat lines. But ultimately, these services are brittle. You can’t say “I want my site to be faster” and expect the provider to change the underlying infrastructure for you. That’s not how the business model works.

It’s different, though, when you go to a professional website builder. In that case, you do get this level of support.

Want to add new features and functionality to your site? No problem.

Want to migrate it to a different server or web host? Fine.

Need to move over to WordPress? Professional developers can do that too.

Integrate With Internal Workflow

Bleeding-edge businesses know that automation and integration are the future. Websites should slip into existing workflows seamlessly, without the need for significant human input.

Regular website builders, however, rarely offer enterprise-level integration like this. You either get very little or nothing at all. Professionally-built websites, on the other hand, are different, letting you create holistic software solutions that work with your ERP, HRIS, CRM and accounting tools.

Responsive Design by default

More people now access sites through their mobile devices than do through traditional desktop, marking a sea-change in the way we use the internet.

A responsive website leads to an improved user experience. Adjusting the layout according to the screen size of the device accessing the site is important. If customers are continually forced to pinch and zoom to see your content, or if menus and forms are difficult to use, they won’t stick around, forcing them into the hands of your competitors.

Back in April 2015, Google started ranking responsive sites higher if it passed their mobile-friendly tests. More recently, Google implemented mobile-first indexing, which means that the mobile version of your website becomes the starting point for what’s included in their index. Given their focus on the mobile user experience, ensuring your website is responsive can’t be ignored.

Focus on what you do best

Finally, DIY website builders like to advertise the fact that they only take a few minutes to set up. That’s true. But what they don’t talk about is all the time you spend dealing with issues and limitations, like trying to shoehorn site functionality into platforms that don’t cater to it.

When professionals develop your website, problems like these melt away. Developers create a site according to your brief, handing back control of your schedule to you.

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Have your website professionally built to benefit from SEO, security and exceptional technical support. We'd love to hear more about your web project.

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