A lot of small business owners assume that they are going to need to break the bank to create a website that rivals their big competitors in the market. However, this is not always the case. There are many things that can be done to ensure you get the most out of your new website, without breaking the bank. Read on to discover more.
Before we delve into some tips, you may be wondering why is web design so important? Why should I invest in website design & development? Does it really matter? Well, your site not only impacts how users view you, but also how search engines view you too, and so it is critical in terms of building your brand image and getting in front of as many potential customers as possible. And below, we will talk you through some of the different ways you can do this.
Content is King
There is only one place to begin when it comes to small business web design, and this is with content. Whenever you enlist the help of companies providing website services for small businesses, it is imperative to ensure that SEO and content are big parts of what they are able to bring to the table.
This is where a lot of small business owners are going wrong. A lot of businesses today create content that is designed for the search engine. What they fail to realise is that creating content for the users is, in fact, creating content for the search engine. Your content needs to be original, inspirational, exciting, and engaging. Of course, weaving in natural keywords and links is important, but you need to make sure that the content is appealing to your target audience first and foremost.
Content doesn’t just apply to the copy, though. You should consider how your website will look to your customers and ensure you have crisp, clear photography. You can do this yourself, however, hiring a photographer for a day or two doesn’t have to cost the earth but can work wonders for your website, giving you a much more professional look and feel.
Improve user experience
User experience is critical when it comes to small business web design. If your website is slow to load or difficult to navigate, users will simply click off and go to your competitors instead, which is the last thing that any business wants.
Because of this, user experience not only impacts how users feel toward your site, but it impacts how search engines view your site as well. If a lot of people are leaving your site early on, this means you have a high bounce rate, and Google will rank your site lower as a consequence.
Therefore, it is critical to ensure your website offers a quick and seamless user experience. The only way you are going to be able to determine whether this is the case is by carrying out testing.
You should also ensure you are using the best platform for your needs. For lower budgets we would recommend Squarespace or Shopify for our clients as they offer great out-of-the-box features, all on a reliable platform. However, if you need something more bespoke, we specialise in building websites from scratch with the features you require, providing more value and a better overall solution to your customer.
Another way that you can make sure your website is driving sales and boosting all of those important metrics is by incorporating live chat. Think about yourself; when you head to a website and live chat is available, it makes the experience so much easier if you have a query or concern, doesn’t it?
For business owners, it can mean that you end up converting rather than losing a customer. If you did not have live chat available and a customer ran into a problem during the purchasing process, they may simply abort the purchase altogether. However, with live chat, you can quickly and easily deal with the query so that the customer can complete the checkout process.
Make sure your call-to-actions are clear
Finally, the whole point of having a website is because you want users to take a certain action. This could be to complete a purchase, subscribe to your newsletter, download a whitepaper or anything else that is a goal or objective for your business.
However, if you do not make your call-to-actions clear and evident, no one is going to take the desired action. Therefore, make sure they are clear and in a prominent place on your website, as well as being uncluttered and easy to understand.
Contact MSGD for a site that soars above the competition
If you would like to benefit from an impeccable small business web design that is created to help you achieve your goals, don’t hesitate to get in touch.
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