What is strategic design?


November 2020 3 minute read

What is strategic design management?

Strategic design management is the relationship between design & business strategy. There are many facets to it which we will delve into below.

When it comes to the design of your website, it is not as simple as picking a colour scheme and a layout and making it look pretty. There’s a lot more to it than that! Design requires a strategic approach if it is to be as effective, as it should be. Strategy plays a critical role in design, and having a strategic mindset is a requirement if you are to ensure that your site delivers the results you are hoping for. With that in mind, read on to discover everything you need to know about strategic design and the different elements of it.

1. Evaluate the project in a holistic manner

There are five different elements when it comes to implementing a strategic web design. The first is being able to evaluate the project in a holistic manner. This includes viewing the bigger picture through the lens of the company you are building the site for. You also need to be able to assess all opportunities and constraints too.

2. Understand the project and goals

Once you have done this, it is all about getting a good understanding of the project. You need to make sense of the project in terms of business and design goals. The outcome’s project should be tied back to the objectives that your company has, showing key results that are going to help in terms of supporting those objectives.

3. Learn and plot milestones

You then need to learn. Formulate the parts of the strategy by planning milestones and tasks that directly support the core objectives. Many strategic questions will need to be asked at this stage. One of the most vital questions is asking who you will be designing the product for. This is a vital stage because you need to ask the right questions in order to have the right information to build an effective site.

4. Execute your strategy

The fourth element is executing the strategy. Once you have put it together, you must act on it and ensure you include the entire team. Collaboration is a key ingredient for effective strategic thinking. The execution of the strategy is made easier when web designers have brand guidelines to follow.

5. Check your efforts and make improvements

Finally, the fifth part of the process is the checking stage. You need to make sure that you reassess the effectiveness of your approach to every task as it is completed throughout the design process. Determine how effective they have been in achieving your desired outcomes and goals. After all, the best businesses are those that are constantly striving to achieve more and do better.

So there you have it: everything that you need to know about strategic design. If you want to make the most of strategic website design for your business, please do not hesitate to get in touch with us today for more information. We have years of experience in the industry and design strategy is the cornerstone of our business.

What can MSGD do for you?

Give us a call, or come by our office. We’re always open for a chat. We’d love to learn more about your project.

Get insights in your mailbox!