Discovery, Brand Strategy & Project Planning
We take the time to get under the skin of your brand to identify, develop and implement steps for growth.
Whether your company is evolving or a start-up, we work with you and your brand to clarify your purpose, find your voice, understand your customers and define your goals.
Positioning
This is the heart of your brand. By understanding your position we can define what your brand is, your competitive advantages and how it relates to your target markets. Your brand positioning creates a connection with your customers and highlights how you want your company to be perceived in their minds and among competitors.
Understanding your audience
We create user profiles in order to unearth your target markets and then map out scenarios to understand how those users might interact with your brand. By defining these interactions we get a clearer understanding of user behaviour and how to overcome potential pain points.
Brand attributes
Consistency is key to your brand, therefore, having a tool that highlights logo specifications, typography, colour, iconography, photography and so on, is imperative to ensure that whoever has access to these elements can apply your brand assets correctly and consistently.
Competitor analysis
As part of any strategic exercise we carry out a competitor analysis to identify strengths and weaknesses in your brand’s competitive landscape. By gathering as much research as possible we can make intelligent decisions on your market, target customers and how to increase growth.
What can MSGD do for you?
Give us a call, or come by our office. We’re always open for a chat. We’d love to learn more about your project.