Attracting and engaging new clients with fresh design.
The Association for Project Management (APM) is the chartered body for the project profession, promoting professional disciplines of project management and programme management in the UK. After being appointed by APM to design and produce a whitepaper document, along with associated assets, we have become their go-to trusted creative partner for print and digital brand assets.
Developing a new look and feel, whilst staying ‘on brand’.
Our first challenge was to create a whitepaper brochure on ‘Projecting the Future’. This 20 page document needed a fresh look and feel compared to previous designs but needed to stay within the boundaries of APM’s brand guidelines. We utilised high-quality photography, clean typesetting and modern, geometric infographics to display the content in an easy to read, informative layout.
Alongside the initial brochure, a further five challenge papers discussing key topics within the overall subject have been released to keep the audience engaged over a longer period of time. By spreading out the content, we were able to attract key followers of the topic, but also new clients, enabling a larger series of leads.
Attracting new clients.
We have since worked collaboratively with the large team at APM to produce a number of creative elements such as posters, brochures, exhibition stands, infographics and printed literature for a number of projects. The series of designs created by our talented team has helped APM attract new clients and further engage with existing members, proving they are an authoritative figure within the project management sector.
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Branding / Positioning / Website Design
Fulfilling an ambitious growth strategy.