Web design and development for one of the UK’s leading B2B retailers.
One of the UK’s leading digital retailers, Argos also helps businesses access a wide variety of products online and in-store. We were invited to become Argos for Business’ creative partner to develop and launch a new website, with the primary objectives of creating an informative user experience, the goal of growing engagement, boosting traffic and delivering insight into why you should open an AfB business account.
Discovery is everything.
As with every branding or web project, research into the brand is imperative to ensure we become part of an extended team in order to deliver the optimum solution. We carried out a discovery session at Argos HQ in Milton Keynes with the whole AfB marketing team to learn more about the brand, their goals, who they wanted to target and how they were going to raise awareness once the website is launched.
Developing the correct structure.
The main challenge of the project was creating a structure that highlighted the two key areas of business purchasing; buying for your business and gift cards. A simple menu structure was adopted explaining the benefits for each option, while a coherent look and feel was used to ensure the style complemented that of the retail brand.
Generating pre-qualified leads.
We created an online application form that walked potential business customers through a series of questions in order to pre-qualify their leads. By creating this step-by-step process we saw a huge increase in serious applications that could be confidently converted into sales by the AfB team. This meant efficiencies improved significantly for the team as they spent less time on accounts that may not be serious business purchasers and potentially losing ones that were.
Since launch, the website has produced more qualified leads than ever, enabling more than 9,000 business enquiries in it’s first year. We have since developed another website for Argos for Business Ireland to mirror the success of the UK site.
Require a bespoke solution for your website?
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Branding / Website Design / Strategy / Creative
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