Digital strategy boosts sales for independent jewellers.
Bailey & Sons, an independent family-run jewellers in Berkhamsted, have recently celebrated their 100 year anniversary. As part of their celebrations, we were engaged to develop a new website with the primary objectives to help align their current service offerings with a shift towards designing and creating beautiful bespoke jewellery, whilst raising their online presence.
Quality design for quality jewellery.
Bailey & Sons strives on their attention to detail and high quality jewellery, therefore the website design and functionality needed to reflect this. We used a combination of pin-sharp product imagery, lifestyle photography and the pastel blue brand colours to produce elegant visuals and simple user experience. Working with the Bailey’s team, we developed a strong site structure and key pages that will improve search engine optimisation for their bespoke jewellery services.
Click and collect.
At this stage Bailey and Sons didn’t want to go down the full ecommerce route, however, the website has been developed and future-proofed with full ecommerce functionality should they wish to implement this at a later date. We developed a click and collect system in the interim to allow customers to reserve items that are in stock and available for immediate collection.
An increase in sales.
Since the launch of the new website, Bailey & Sons has seen an increase in enquiries, specifically regarding their bespoke services and in turn an increase in sales relating to this service line. The click and collect system has proven to be a popular feature for customers within the local area and is in constant use, giving them that easy transaction they desire – often as a last minute present for someone!
Moving forward we will be working with the Bailey’s team to develop an SEO strategy, develop their ecommerce functionality and increase online sales.
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