Cannon Williamson

Celebrating 25th Anniversary in style with a brand refresh.

A Chartered Certified Accountants in Spalding, Lincolnshire, Cannon Williamson needed an updated brand identity to give them greater commercial value for both their customers and business offerings.

It was a challenge that presented itself during their 25th anniversary year and one that seemed fitting to help push the business forward for another quarter of a century. The goal was to attract the right customers, gain trust and increase value throughout the business.

Approaching the new brand from scratch. 

We worked with Cannon Williamson to understand their ideal customers, discover their business goals and to unearth their brand attributes. By approaching the new brand from scratch, we developed assets to make the brand stand out from their competitors in any environment.

We wanted to step away from the outdated, dull colour palette and introduced a dynamic, vibrant red with a contrast of dark blue, instantly lifting it from its former muddied colourways.

The brand was modernised with a simple typeface and made cleaner by dropping the ‘Chartered Certified Accountants Registered Auditors’ from the logo to allow the potential for the company to explore other service lines in the future.

A brighter future.

A brighter future for them meant not only brighter, more impactful colours but also an approachable and professional tone of voice that customers can trust. We worked with Cannon Williamson to produce a clear set of brand guidelines to establish this and to ensure they could connect with both their current and prospective customers.

By creating a foundation for success, Cannon Williamson can continue to build their brand across print and digital and looking forward to seeing how the business show positive growth into the future.

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