OraltidePRO

Premium dental brand cleans up with MSGD.

OraltidePRO is a premium dental brand offering a repair gel and mouthwash formulated to help sufferers of gum disease, enamel demineralisation and more.

When the brand approached us, their products were selling well through various online stockists. However, their marketing team were confident that greater awareness would lead to significantly increased sales. Their desired solution was a promotional website with impressive visuals, simple navigation and easy access to the scientific research behind the product benefits.

Creating first-class product images.

While shoppers love the convenience of e-commerce, they generally appreciate the assurance of being able to touch and feel a product. MSGD and OraltidePRO knew that clear, high-quality product images would be vital to provide online shoppers with confidence in the product.

We used a careful process of product photography and 3D visualisation techniques to create almost touchable images of each box, tube and bottle. We then supported the images with complementary background colours and shadowing to ensure that OraltidePRO’s products took centre stage.

Integrating design and copy to promote conversions.

The website needed a visual flavour that aligned with OraltidePRO’s niche, market position and minimal packaging design. The new treatment also needed to support the marketing copy.

Our designers created a palette and layout to meet these objectives. They delivered a well-proven flow from product benefits, through to features and on to action by the now engaged shopper.

The completed website provided OraltidePRO with the online home needed to attract more customers and increase sales by building authority and enabling online shoppers to find their preferred online stockist, around the world.

Increase your leads and sales with MSGD.

With almost 90% of the UK population shopping online, your website could be the best business investment available.

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