Strategy refresh attracts new business for experiential marketing agency.

Purity is an experiential marketing agency with capabilities in several sectors. Having founded as a staffing provider, the agency went on to create first-class services in product sampling and brand experience.

However, Purity’s existing messaging and website was not adequately communicating the abilities that the agency had developed. The company’s market position needed to represent the innovative and capable experiential marketing agency it had proven itself to be.

Tuning the brand message to target decision makers.

Purity’s directors knew their markets well and quickly completed MSGD’s guided discovery phase. Our design team used refined target personas and brand values to hone an updated set of branding elements, including colours, typography options and photographic styles.

The cross-company team conducted a thorough review of Purity’s sales collateral to integrate every touchpoint. New presentations and proposal decks ensured that every customer would experience a seamless and professional exposure to the company’s brand identity.

Aligning the website to the new positioning.

Alongside the visual evolution, Purity and MSGD planned and executed precise changes to the agency’s website. The goal was to leave visitors in no doubt about the value Purity could provide, to whom and how.

MSGD implemented significant changes to the site’s structure and layout to highlight Purity’s specialised services, big brand successes and thought leadership content.

When combined with the new branding design, high-quality video and photography, the rejuvenated website delivered the lustre and clarity needed to showcase Purity’s expertise.

Growing the pipeline with search optimised content.

With a new home for their digital marketing strategy, Purity continued to work with MSGD to publish valuable content. Our SEO team surfaced targeted keywords then began the work of optimising the content for search traffic and building links to increase rankings.

The new site continues to deliver growth in traffic and qualified enquiries, as Purity and MSGD continually work to publish fresh content and use enhanced analytics to drive higher performance.

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