Stella Artois

Premium packaging design for a global brand.

Stella Artois is a brand with an ethos of enjoying beer ‘joie de bière’. Working together with AB InBev’s internal marketing team (ZX Ventures), we helped develop a new range of gift box packaging designs for the upcoming festive season, with the focus on giving a gift to people who appreciate a good beer, or two…

Keeping the design ‘on brand’.

The gift box needed to include a premium lager beer bottle and a branded Stella Artois Chalice, so working closely with the client and by analysing Stella Artois’ brand guidelines, we produced a set of new, clean and classic designs in-keeping with the brand’s image and style. By incorporating a die cut into the packaging we were able to create a sneak-peak to the gifts inside, emphasising the shape of both chalice and bottle.

Short timeframe, high-quality design.

Although not the most complex of projects, we delivered a high-end bespoke design within an extremely short timeframe. The packaging ended up on shelves in both Asda and Sainsbury’s during the Christmas season and we have since developed a number of other products under the Stella Artois brand for ZX Ventures.